You need to be doing this

If you run a local business, you should be using Google Ads.

There isn’t a single local business that wouldn’t benefit from it.Seriously—

every one of them.

No exceptions.None.

I stand by that 100%.

However...

If you're going to use Google Ads, you need to know what you're doing.

Almost every time I audit a new client’s account, I find they’re running a

Performance Max campaign.

And almost every time?The results are terrible—just plain awful.

Now, Performance Max can be useful in the right context.

But if you're not experienced with Google Ads, this is not the campaign to start with.

Instead, keep it simple.Start with basic Search campaigns.Test, learn, optimize.

That’s how you win.